Wednesday, October 26, 2005

Helio

Another MVNO enters the market today. Helio has been announced all over the place. In general I think that MVNOs are going to be hard to create from scratch.

While I was at CTIA last month I saw the Amp'd device and it looked really good. I saw the Amp'd CEO, Peter Adderton, speak on a panel with Cingular and Verizon executives and after throwing out a couple of "you guys are so old/slow" comments, the Cingular guy said, "we know we are not content people and that's why we are partnering with the best content creators to deliver the best possible experience for our users. I hear you are starting you're own studio, good luck with that."

Kind of my thoughts about creating a brand new brand MVNO. By the way - its been a long time since I saw a website that we so incredibly hard to use as the Amp'd site. Do I really have to sit through a video clip to get to the main menu - well, yes, I do.

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