Thursday, May 11, 2006

News Corp. COO Peter Chernin

Paid Content give us another earnings call run down.

From the post:

"COO Peter Chernin listed the recent Fox affiliates’ agreement as one example, stressing that Fox chose to partner with affiliates first “rather than taking unilateral action” as have some competitors.

MySpace: Chernin: “In terms of branded advertisers, we’re actually very pleased with how we’ve done and how we continue to do.” He added that he thinks it’s accelerating because the new video and comedy sections are proving to be attractive to branded advertisers.

Multiplatform: “We continue to participate in the migration of what we think is some of the best content in the world to new media platforms … We see tremendous enthusiasm. We’ll have announcements to make frequently in weeks and months ahead.”

MyNetwork TV: Chernin said the new network would have a “highly integrated web presence.” He mentioned seeing plans for the first-generation of the web site today and said there would be digital sales, integrated opportunities with the shows and that some sponsor discussion already have been held.

Labels: ,


Post a Comment

<< Home