Tuesday, August 08, 2006

Terry Heaton: TV News in a Postmodern World Part LIX

Terry has the next installment in his series up today.

From the post:

"In the end, if the Media 2.0 opportunities are targeted to what the advertisers want, then they will have value and great value. The quality of the targeted audiences is likely higher on line than it is in the broadcast world, but ad rates are much lower. This is the key to watch as the transparency marketplace evolves. Will it ever provide the same kinds of revenue levels to which mainstream players are accustomed through a methodical game of lay-ups and 2-point shots?"



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