Shifting Advertising Dollars Move to New Media

More ad dollars moving to new media.

Reuters:

"Nearly 90 percent of all U.S. companies polled in a new study will use part of their marketing budgets to advertise in new media like video games or virtual communities.

The survey by the American Advertising Federation underscores the shift in advertising spending away from television, magazines and, particularly, newspapers, which have suffered badly from declining circulation as more media choices have become available.

Concluding that "traditionally staid media categories are in need of innovation if they are to remain competitive," the study found that 73 percent of the executives interviewed planned to spend up to one-fifth of their budgets on new media."