Friday, March 30, 2007

David Lynch on product placement

Priceless. I bet lonelygirl15 is pretty happy about product placement though. I guess it depends on your point of view (and need for cash.)

Specific quote:



Full interview here.

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Wednesday, March 21, 2007

Lonelygirl15 gets Product Placement Sponsor

Lonelygirl15 breaks down another wall with a product placement by Hersheys.

From the Next Net:

"At least Hershey's, the sponsor, will be eating that scene up. Goodfried says that Loneygirl15 gets 1.5 million views per week, or 300,000 to 400,000 per episode. While he wouldn't say exactly how much Hershey's is dishing out for the product placement, he confirmed that it was in the same range as what Diggnation gets from its sponsors (which is as much at $10,000 per show per sponsor). Says Goodfried:

It won’t make us rich by any means, but it helps cover the production costs. It's cool for us because major brands are treating our show as a major media entertainment property. "

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