Wednesday, April 19, 2006

Mobile Browsing Research Numbers

MocoNews has some numbers from a report by Ipsos Insight on mobile web browsing.

From the post:

“In 2005, 28 percent of [global] mobile phone owners used their phone to browse the Internet, up from 25 percent the year before. More significantly, the increase is driven by adults aged 35 and older joining younger users in this habit…27 percent of adults aged 35 to 54 who are living in households with cell phones claim to have browsed the Internet on their phone. Only 21 percent of them did in 2004, according to Wright. Twelve percent of those 55 and older also engage in mobile browsing.”

“The study also found a correlation between comfort with cell phone use and comfort with the Internet. In 10 out of 12 global markets studied, 90 percent of people who had accessed the Internet in the last 30 days owned cell phones.”



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