The State of Internet Access
Om reads Forrester's new report called "The State of Internet Access."
From Om:
"Forrester Research just released a new report, The State Of Internet Access, based on a survey of more than 4,500 US households and here are some of the key findings.
From Om:
"Forrester Research just released a new report, The State Of Internet Access, based on a survey of more than 4,500 US households and here are some of the key findings.
- More than 50% of online US households are using broadband.
- DSL is gaining ground on cable.
- Consumers are still more interested in price than speed.
- Broadband users show little desire to switch providers.
- ISPs will have to re-orient their marketing programs to simpler pricing, product offerings, and distribution in order to attract less tech-savvy mainstream consumers.
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