Thursday, June 01, 2006

Online Advertising Growing

From a press release by the Interactive Advertising Bureau, Internet advertising revenues for Q1 2006 were close to $4 billion.

From the press release:

"The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.

“The steady growth of online advertising is a clear indication that marketers continue to believe in the opportunities and effectiveness that this medium delivers in reaching and engaging their consumers,” said Greg Stuart, CEO, Interactive Advertising Bureau. “The Interactive Advertising industry remains committed to the creation of a world class medium with best-of-breed standards, measurement guidelines, research and ad products for marketers and agencies.”

“The Internet continues to shape the media landscape as more advertising dollars are going online,” said Peter Petrusky, Director, Advisory Services, PricewaterhouseCoopers. “It is abundantly clear that marketers are seeing a compelling opportunity to leverage the Internet as a powerful medium that drives both branding and sales results.”



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