Nintendo American President: Reginald Fils-Aime
"Fils-Aime (pronounced FEES-oe-MEY) knows pop culture. Prior to joining the company in 2003, he worked at Procter & Gamble, Pizza Hut and MTV. He spoke to USA TODAY's Byron Acohido about why he believes Nintendo, the top maker of handheld video game players, can retake top dog status in the billion dollar industry it helped create 20 years ago.
Q: How do you extend your online strategy to Wii?
A: It's the same premise. We will offer online-enabled games that the consumers will not have to pay a subscription fee for. They'll be able to enjoy that right out of the box. The Wii console is going to be Wi-Fi enabled, so essentially, you'll be able to plug it in and go. It won't have hidden fees or costs.
Q: How do you handicap your competitors; what worries you most about them?
A: Our competitors are both going down the same path. Both believe that more and more performance with a higher and higher price tag are their keys to success. So what do I see? I think our two competitors will trade share between them, while we go off and grab share in a completely different way."