Wednesday, October 11, 2006

GooTube for Independant Content Producers

Everyone is commenting on the Google - Youtube deal but here is one thinking about the impact in independant content producers.

From DVDGuru:

"Independent content creators can (mildly) rejoice, since the leader in syndicated web video will stick around for a while. The most obvious benefits are added stability: videos already uploaded will continue to work in spite of lawsuits.

That's the obvious route, but what other benefits might we see as independent producers? A direction I'm certain Google is thinking of would be dynamic ads for video content. Their AdSense for Video program hasn't been incredibly well received, but with the YouTube acquisition, dynamically placed revenue sharing advertisements could be coming to a video near you.

One feature Google video has that YouTube hasn't touched yet is selling videos for download. The new GooTube conglomeration has the potential to offer indpenedent content creators the ability to reach a wide audience, and even make money off of potential direct sales."

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