MIT Adverblog: Agencies in Second Life

Adverblog has some thoughts about recent agency moves into Second Life.

From the post:

"Following hot on the heels of Adidas, which recently became one of the first global brands to create a presence in the online virtual reality world, Leo Burnett has now set up shop in Second Life with a virtual agency - the Leo Ideas Hub. The idea is to create a global creative community where creative ideas can be shared and briefs honed. It's a neat alternative to the usual company intranet and gives Burnett the option to leverage any commercial opportunities that might come out of the Second Life economy.

But, much, much more than that, it's a good exercise in public relations. Several ad agencies in town have been scrambling to get their own virtual agency up and running, thereby polishing their cool, cutting-edge credentials. That the otherwise rather grey and unexciting Leo Burnett should beat them to it must be deeply frustrating. The rather cooler Bartle Bogle Hegarty was left trailing in the wake when it unveiled its own Second Life virtual agency a few days later."