Monday, October 02, 2006

Jeff Jarvis: Shooting New Media

Jeff has an interesting post up about doing TV interviews and doing a Amanda Congdon interview.

From the post:

"And then last Friday, Amanda Congdon and crew came through Jersey to my HQ to tape a vlog for Amanda’s across-the-country video tour. She came to the door with here three friends bearing cameras trailing behind, Boswelling her every move.

Then they set up in the den with lights, a decent mic, an HD camera set to focus on Amanda and me on the couch in front of the books that make me look smart, and with two of them roaming with two more video cameras and a third shooting stills.

It was a three-camera shoot! Cable networks and sitcoms don’t use three-camera shoots anymore. On top of that, it was in HDTV. Amanda’s friend Mario said the whole set up cost something like $2 grand.

The first segment is here; I’m so long-winded, I get a second one here."

Also from Jeff's column in the Guardian:

"All the old definitions of TV are in shambles. Television need not be broadcast. It needn’t be produced by studios and networks. It no longer depends on big numbers and blockbusters. It doesn’t have to fit 30- and 60-minute moulds. It isn’t scheduled. It isn’t mass. The limits of television - of distribution, of tools, of economics, of scarcity - are gone. So now, at last, we can ask not what TV is, but what it can be.

I envision TV that is interactive when it wants to be. I imagine TV that is live, with news from the scene thanks to a hundred video camera-phones. I look forward to the day when I can watch not what Hollywood recommends, but what my friends endorse. I am dying to see the advertising industry figure out that mass media were inefficient and ineffective ; when they start supporting the new TV with their money, huge things will happen. Television has already exploded. So now let’s build the new TV."



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