Friday, September 29, 2006

Buzzlogic Raises $1.5m

Looks like its AlarmClock day today.

Buzzlogic "raised $1.5 million in seed financing from investors including Ackerley Partners and angel Ron Conway. Scott Briggs, former president of Ziff Davis, and CEO Rob Crumpler were also investors."

Buzzlogic press release:

“Social media may soon rival mainstream media in impact, yet there’s been no meaningful way to understand or untangle it,” said Rob Crumpler, BuzzLogic CEO. “Influence is the most meaningful way to understand social media. Through the lens of influence, social media is transformed from chaotic tangle to manageable channel.”

BuzzLogic calculates and surfaces the influencers who are shaping and driving specific conversations in social media with algorithms that analyze relationships, such as who connects to whom, about what is happening and who is listening. Marketing and communications practitioners can use these insights to understand influence and who wields it, to manage their brands, reputations, products and customer relationships.

“Identifying and focusing on influencers is a basic tenet of marketing,” said Chris Shipley, executive producer of DEMO. “It’s a logical next step to apply this idea to social media. With its approach to identifying the bloggers who are shaping and driving conversations in social media, BuzzLogic has the potential to lead a new category of marketing tools and best practices."


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