Thursday, September 28, 2006

BBH in Second Life

Let the onslaught begin. I can hear the rush of "me toos" dialing RRR and ESC.

3pointD:

"Advertising agency BBH (aka Bartle Bogle Hegarty) — whose client roster includes companies like Levis, Vodafone, Johnny Walker, and Sony Ericsson, among others — is setting up shop in the virtual world of Second Life, according to a press release from the company. The agency is being brought in by virtual-world services company Rivers Run Red, who will also have a hand in developing virtual offerings for the company’s client base, it seems.

According to the press release, “The BBH office will be a functioning office, with client meetings and new business presentations. Departments have planned activities across the building. The agency will be holding seminars with speakers from the agency. More broadly, BBH will be hosting forums with Second Lifers to discuss challenges and involve these digital advocates in new business problems. Avatars of BBH’s receptionists will be manning the front desk.”

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December 06, 2007  

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