Going Mainstream: Youtube and Myspace
"In what’s becoming a familiar story, YouTube favorites Joe Bereta and Luke Barats (aka BaratsAndBereta) have signed a comedy deal with NBC. The six-figure contract will enable the pair to develop low-cost sitcoms and sketches.
But as we saw with the lonelygirl15 phenomenon, TV contracts aren’t the only way to monetize popular clips - shows can go it alone by joining revenue sharing sites like Revver (Metacafe is also working on a rev share scheme). And if YouTube were to offer a similar system of ad revenue sharing, there’d be even less motivation for the talent to sign contracts with TV companies."
"The program, Project MyWorld, features three young women from Los Angeles traveling the world to meet friends they’ve met on social-networking Web site MySpace (www.myspace.com).
“We are investing in original programming as a point of differentiation to attract and retain customers,” DirecTV executive vice president of entertainment Eric Shanks said Friday.
DirecTV is developing additional original programming for its channel 101 -- the same channel that will carry Project MyWorld and that currently runs weekly music program CD USA.
He added that the three stars of the show -- Shaina Fewell, Renee Intlekofer and Taryn Southern -- developed the concept and pitched it to DirecTV themselves.
DirecTV has already shot 10 episodes of Project MyWorld. The company -- which has already reserved rights to slap the Project MyWorld brand on everything from lunchboxes to CD covers -- may pick it up for additional seasons if it generates buzz, he added."