Jeff Pulver on Reel Pop

Jeff Pulver stops in for a chat with Reel Pop.

From the post:

"So at VON you said the next Rupert Murdoch wouldn't be a Rupert Murdoch at all.

I have a theory which comes down to digital popcorn. Who gets to sell the popcorn, who makes money on the concessions? The person who figures out how to interconnect the community and the advertisers, to create commerce, gets to be in a very interesting spot.

Then you can have things like multiple ads per ad slot, and those ads will speak to different parts of the audience, all based on matching the demographics of the people watching. It's that opportunity. You don't need to be News Corp. to figure that out."