Thursday, September 28, 2006

Youtube's Magic Number

1 million.


"YouTube's 'magic number'
For a traditional ad campaign, generating millions of dollars in retail sales of the product is the No. 1 goal. For a viral campaign, 1 million YouTube views is the "magic number," said Paul Kemp-Robertson, editorial director at Contagious. Smirnoff's "Tea Partay" spot, for example, garnered 1.3 million YouTube views in its first two months. The clip was a dead-on spoof of hip-hop videos, featuring an all-rapping, sweater-and-polo-clad cast of Martha's Vineyard WASPs."



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