Big Brother in Second Life

Adam Reuters broke the story yesterday that the TV reality show Big Brother is coming to Second Life.
From Adam:

"The popular reality TV show will select 15 Second Life contestants in three time zones. Contestants will have to spend at least 8 hours a day in the transparent virtual Big Brother house for a total of one month, and will complete various tasks such as building replicas of famous buildings. Their fate will be decided by other Second Life residents, who will vote on which contestants will be allowed to stay.

Big Brother Island (SLurl)

From the press release:

"Endemol is the first television producer in the world to establish a branch in Second Life. Managing Director Paul Römer: “The role of online communities is becoming increasingly important. As a producer of cross-media content, Big Brother Second Life represents a fantastic opportunity to amass knowledge of the virtual world. In the future we will use this experience to develop specific content for online communities. Big Brother is the perfect format. Now that it’s been seen by 2 billion viewers all over the world, it is now time to conquer the virtual world.”