13 Tips for bring Brands into Second Life (Kzero Update)
Gary Hayes takes a look at AOL Pointe's Second Life build and comes up with 13 tips for brands coming in-world. Go read the whole thing.
From the post:
Kzero:
From the post:
- Don’t Become Virtual Just Because You Can
- Make Joining Simple, Accessible and Branded
- Once In World - Hold Their Hand, With Your Brand
- Design Multiple Levels of Navigation
- Decide Early On Your USP
- Make sure the Environment has Synergy with the Brand
- Be Sensitive to The World - Playful, Deliver Expectation and Have Depth
- Make the Experience as Personal as Possible
- If You Are Going to Provide Content Give Enough Choice
- Make Inworld Advertising as Integrated as Possible
- Be There In Person, Communicate and Learn
- Have as Much Content as Possible Inworld and Not on Weblinks
- Give the Environment Identity Make Social Activity Easy
Kzero:
- "This is marketing, so have a plan
- Keep the builders at bay
- Integrate
- Giving is better than receiving
- Keep the seats warm
- Stoke the fire
- Promote and cross-promote"
Labels: Second Life
1 Comments:
All good valid points. Although 13 can be an unlucky number for people.
I managed to boil it down to the lucky seven:
http://www.kzero.co.uk/blog/?p=222
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