Thursday, February 08, 2007

13 Tips for bring Brands into Second Life (Kzero Update)

Gary Hayes takes a look at AOL Pointe's Second Life build and comes up with 13 tips for brands coming in-world. Go read the whole thing.

From the post:
  1. Don’t Become Virtual Just Because You Can
  2. Make Joining Simple, Accessible and Branded
  3. Once In World - Hold Their Hand, With Your Brand
  4. Design Multiple Levels of Navigation
  5. Decide Early On Your USP
  6. Make sure the Environment has Synergy with the Brand
  7. Be Sensitive to The World - Playful, Deliver Expectation and Have Depth
  8. Make the Experience as Personal as Possible
  9. If You Are Going to Provide Content Give Enough Choice
  10. Make Inworld Advertising as Integrated as Possible
  11. Be There In Person, Communicate and Learn
  12. Have as Much Content as Possible Inworld and Not on Weblinks
  13. Give the Environment Identity Make Social Activity Easy
Update: Nic over at Kzero points out that 13 is a very unlucky number. To save us all he has boiled this issue down to just 7 points! Way to go Nic! He is up to number 5 on Kzero - go check them out.

Kzero:
  1. "This is marketing, so have a plan
  2. Keep the builders at bay
  3. Integrate
  4. Giving is better than receiving
  5. Keep the seats warm
  6. Stoke the fire
  7. Promote and cross-promote"

Labels:

2 Comments:

Blogger nic said...

All good valid points. Although 13 can be an unlucky number for people.
I managed to boil it down to the lucky seven:
http://www.kzero.co.uk/blog/?p=222

February 08, 2007  
Anonymous Anonymous said...

runescape money

href=http://www.vgoldseller.com/runescape-c-599.html>runescape gold


href=http://www.runescape2store.com>runescape money


href=http://www.runescape2store.com>runescape gold


href=http://www.vgoldsupply.com>wow power leveling


href=http://www.vgoldsupply.com>wow powerleveling


href=http://www.vgoldsupply.com>Warcraft Power Leveling


href=http://www.vgoldsupply.com>Warcraft PowerLeveling


href=http://www.vgoldseller.com/runescape-c-599.html>buy runescape gold


href=http://www.vgoldseller.com/runescape-c-599.html>buy runescape money


href=http://www.vgoldseller.com/runescape-c-599.html>runescape items


href=http://www.runescapemoney-runescapegold.cn>runescape gold


http://www.runescapemoney-runescapegold.cn>runescape money


href=http://www.vgoldseller.com/runescape-runescape-accounts-c-599_988.html>runescape

accounts
runescape gp

href=http://www.vgoldsupply.com/dofus-c-1054.html>dofus kamas


href=http://www.vgoldsupply.com/dofus-c-1054.html>buy dofus kamas


href=http://www.vgoldseller.com/guild-wars-c-389.html>Guild Wars Gold


href=http://www.vgoldseller.com/guild-wars-c-389.html>buy Guild Wars Gold


href=http://www.rs2-accounts.com>runescape accounts


accounts.com>buy runescape accounts
runescape

href=http://www.buylotrogold.org>lotro gold
buy

lotro gold
lotro gold

href=http://www.vgoldseller.com/lord-rings-onlineus-c-975.html>lotro gold


href=http://www.vgoldseller.com/lord-rings-onlineus-c-975.html>buy lotro gold


href=http://www.800millions.com>runescape money


href=http://www.trainrunescape.com>runescape power leveling


href=http://www.runescape2vip.cn>runescape money


href=http://www.runescape2vip.cn>runescape gold


href=http://www.buydofuskamas.com>dofus kamas


href=http://www.runescape4money.net>cheap runescape money


href=http://www.runescape4money.net>cheap runescape gold


http://www.vgoldseller.com/hellgate-london-c-1102.html>Hellgate Palladium


http://www.vgoldseller.com/hellgate-london-c-1102.html>Hellgate London Palladium


href= http://www.vgoldseller.com/hellgate-london-c-1102.html>Hellgate money


http://www.vgoldseller.com/tabula-rasa-c-1107.html>Tabula Rasa gold


http://www.vgoldseller.com/tabula-rasa-c-1107.html>tabula rasa money


href=http://www.vgoldseller.com/tabula-rasa-c-1107.html>Tabula Rasa Credit

Tabula Rasa Credits

href=http://www.vgoldseller.com/hellgate-london-c-1102.html>Hellgate gold


href=http://www.vgoldseller.com/hellgate-london-c-1102.html>Hellgate London gold

成都网站优化
成都网站推广
北京网站推广
北京网站优化
血管瘤
肝血管瘤
音乐剧
北京富码电视
富码电视
富码电视台
7天酒店
7天连锁酒店
7天连锁
自清洗过滤器
过滤器
压力开关
压力传感器
流量开关
流量计
液位计
液位开关
温湿度记录仪
风速仪
可燃气体检测仪
eve isk
eve online isk
eve isk
eve online isk

December 06, 2007  

Post a Comment

<< Home