Video Ads get Clicked
eMarketer has some interesting findings about online video ad click through.
From the post:
"Click-through rates for online video ads range from 0.4% to 0.74% depending on the format, according to new DoubleClick data made available exclusively to eMarketer.
Less than 1% may not sound like much, but it is far higher than most display ads. Plain GIF and JPG image ads typically get about 0.1% click-through rates."
From the post:
"Click-through rates for online video ads range from 0.4% to 0.74% depending on the format, according to new DoubleClick data made available exclusively to eMarketer.
Less than 1% may not sound like much, but it is far higher than most display ads. Plain GIF and JPG image ads typically get about 0.1% click-through rates."Labels: Online Advertising, Online Video
posted by daniel davenport at 12:20 PM
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