The Pain of Local Broadcasters

Having spent some time messing around with local TV broadcasting, I have to say its a tough deal to understand these days. Cory at Lost Remote highlights one readers response to a recent Broadcasting & Cable artile:

"In fact, for 90% of the people in a typical TV station building, this whole 'internet thing' is something they're still in their heart-of-hearts hoping will go away, or at least be handled by 'somebody else' at the station. Maybe the web-geek or two we have off in that old converted closet downstairs will take care of it all, so we can continue to pretend the world revolves around producing a series of OTO 'shows' every day. The consciousness level is rising, but at a rate that is so slow that I still really think it's a race to see whether most TV stations will survive. The ad marketplace is reaching an inflection point fairly soon now, and from a pure bottom line perspective, this industry is not ready. Real pain (revenue/margin) is right around the corner now."

Go check out the comments on Lost Remote too.

For years I have been trying to figure out other uses for the alloted TV spectrum. With 3G and the new DVB-H and MediaFlo prodcuts it would seem that terrertiral television spectrum is getting pushed around even more.