Tuesday, January 31, 2006

Russell's Location Based Marketing part 2

Russell Buckley's "Could it Really Work p2:"

  1. They have to be free to receive.
  2. The message needs to differentiate itself from other forms of messaging, in an ideal world.
  3. It automatically disappears when no longer relevant or when the recipient fails to interact after a given period of time.
  4. (They must have) timeliness.



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