The Deffusion Group: IPG Study
The Deffusion Group has some good free research briefs. The one titled "The IPG Goes New Media" has a good set of best practices that apply across the board to D2C media.
IPG = Interactive Program Guide
From the brief:
"Three Golden Rules for the IPG
IPG = Interactive Program Guide
From the brief:
"Three Golden Rules for the IPG
- Be Omniscient (Know the Viewer)
- Be Omnipresent (Be Where the Viewer Is)
- Eliminate Complexity (Simplify the Viewer's Entertainment Life)
Labels: d2c
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