Tuesday, February 07, 2006

The Deffusion Group: IPG Study

The Deffusion Group has some good free research briefs. The one titled "The IPG Goes New Media" has a good set of best practices that apply across the board to D2C media.

IPG = Interactive Program Guide

From the brief:

"Three Golden Rules for the IPG
  1. Be Omniscient (Know the Viewer)
  2. Be Omnipresent (Be Where the Viewer Is)
  3. Eliminate Complexity (Simplify the Viewer's Entertainment Life)



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