Brightcove's Adam Gerber

iMedia Connection has an interview with Adam Gerber of Brightcove.

Gerber:

"Brightcove will drive advertising innovation in a number of areas:

• Most importantly, we will be delivering compelling web-based video opportunities to agencies and marketers to drive quality supply in an underserved marketplace.
  
  
• We are building a highly valuable network of content that offers advertisers both breadth in terms of reach, and contextual relevance through vertical channel opportunities.
  
  
• We'll be innovating how sites within the network are packaged, and how they are brought to market. That means everything from the level of control advertisers have in "building" their network, to the types of ad formats and integrations we innovate.

I think you are going to see a transition over the next 5-10 years by creative and media agencies to incorporate the flexibility and interactivity of the digital medium into their broad creative development processes and media planning and buying practices."