Monday, March 27, 2006

Data Use on Cellphones by Age

Paul Kedrosky catches a survey on AdAge on no voice usage for cell phones by age.

From the post:

"Some striking data from an AdAge article on age-related differences in cellphone use for non-voice purposes. Across news, weather, sports, movies, and search, there are huge differences between the 13(!)-17 demographic and everyone else."

From the article:

"Just 12% of children aged 8-12 have a wireless phone, but that jumps to nearly half -- 49% -- for ages 13-15, according to a Harris Interactive youth survey last year. By ages 18-21, cellphone penetration (81%) is in line with the average for all adults (80%)."


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