Dell Buys Alienware

From Lost Remote, Dell buys Alienware.

The statement by Nelson Gonzales, president of Alienware Systems:

"We believe that this acquisition will offer our customers the best of both worlds --- an Alienware that takes advantage of the world-class business practices and operational efficiencies that have made Dell one of the most respected companies in the world, while preserving the DNA of the Alienware brand and product strategy portfolio. The Alienware and Dell executive management teams have agreed that this acquisition could only succeed if Alienware is structured as a separate division which will continue to make its own product development, planning, marketing and customer support decisions."

From PC World:

"So what level of gaming glory does ten grand get you? Well, the XPS 600 Renegade will feature an Intel Pentium 965 Extreme Edition dual-core processor that's been overclocked from 3.46GHz to 4.26GHz (and warranted by Dell for a year). It's also Dell's first PC equipped with Quad-SLI technology (four nVidia GeForce 7900 GPUs, for a total of 2GB graphics memory) which should enable high-frame rate, high-definition gaming at resolutions up to 2560 by 1600. Further high-end components include 2GB of DDR2 SDRAM, two hard disks (a 400GB 7200-RPM drive and 160GB 10,000-RPM Raptor drive) plus a Creative Sound Blaster X-Fi Fatal1ty sound card with front drive bay module. "

From Lost Remote:

"No word on the price, but Alienware computers are high-priced, high-margin machines. Dell is forced to compete on price for its standard computers (and some complain its customer service has suffered as a result), so it's noteworthy that it's taking on this venture. It's a bit like how Toyota came out with Lexus so it would have a luxury brand not associated with its stogy image."