Mobile Advertising Campaign Planning

Russell Buckly points to a recent survey by Marketing Sherpa, as reported by emarketer, thats says marketers want to experiment with mobile advertising.

From the post:

"Interestingly, creating branded content was towards the bottom of the list, which is where many agencies are currently focusing their plans to rescue themselves as the 30 second TV ad dies. Maybe branded content is the wrong lifeboat for this sinking ship and just perhaps mobile may be the one that’ll get you to the shore."

From emarketer:

"With 2 billion mobile subscribers around the world, 20% annual subscriber growth, new networks capable of distributing video, improving handset capabilities, and rapid turnover of the handsets themselves, mobile phones may become the most pervasive devices able to access video content on a global basis," wrote David Wiser in the introduction to the Magna Global report. "With this footprint, we expect that advertising will ultimately play an important role in the mobile video world. The best opportunities to market to consumers in mobile environments will be through integrated mobile communications devices, and the industry will likely require ad-support to reach the widest possible audience."