Wednesday, March 29, 2006

Hearst Magazine get Mobile

Hearst launchs Hearts Mobile, which has coming soon information. Only one of the magazines actually is linked up. See below.

From MocoNews:

"Hearst Publications has launched mobile sites for Cosmopolitan, CosmoGIRL! and Seventeen…the sites are available on the portals Cingular and Sprint due to a team-up with Volantis, but are also available direct-to-consumer. Readers of Cosmopolitan, for example, text “cosmo” to 26766…receive back a link to the mobile site. From there, they can ‘browse and buy’ from a range of mobile consumables plus content such as fashion and beauty tips designed specifically for readers.”

Bango also provides the payment mechanisms. I expect using carrier portals as well as an independent portal will increasingly become the strategy of choice — customers will find it easy to access through their carrier but there is also a lot of benefit for the magazines to promote the service within the pages."

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