Snowballing

Umair Haque has a post up about the recent resignation of Ben Domenech at the Washington Post.

From the post:

"Understand that this is cheap coordination - the self-organization and regulation of complex, interdependent collective action. Further, I hope you will see that this is inevitable; it's the nearly bulletproof outcome of the economics of the edge, and market power shifting to consumers.

From an economic point of view, this is an amazing thing; I think it is almost without parallel.

Now, the most incredible part to me is that nearly every boardroom in the world still has no idea how to leverage the Snowball Effect; even "viral" marketers are really tapping just a fraction of the productive possibilities of the edge.

So in the next few months, I expect some fairly incredible things to happen at the edge."