Paying for Mobile Content

From TechDirt:

"There's an unflagging belief in the mobile industry, particularly from operators, that end-user subscription fees and service charges are the only way to monetize content. But generally, free is better for the consumer -- and developing advertising-supported mobile content could better for the operators, too, since the size of the audience (and the following revenues) are no longer dependent on convincing users to give up their own cash."