Wednesday, March 01, 2006

Podcast Advertising Projections

From MediaPost, Podcasting growth will be major.

"AD SPENDING IN PODCASTS WILL reach $300 million by 2010--up from an estimated $80 million last year, according to an eMarketer report released Tuesday.

"Activity so far and the fact that the podcast audience is very attractive to many companies make it highly likely that advertising and its cousin, sponsorship, are set to become an intrinsic part of the podcasting universe," stated the report. eMarketer also predicted that the U.S. podcast audience would reach 50 million by 2010--up from 5 million last year."


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