Advertising 2.0

Paul Beelen has a paper out on new trends in Adrertising called, you guess it, "Advertising 2.0". His site is in spanish but the paper is in english.

From the paper:

"What everybody in advertising, marketing and media should know about the technologies that are reshaping their business."

"This type if Internet is far more dangerous to the advertising industry than the previous one."

"The videocast Rocketboom is made for US$20 a day and reaches over 120,000 viewers."

"Media strategies still depend mostly on top-down media, whereas the trend is clearly towards bottom-up micro media."

"Instead of fake, artificial commercial messages people can now get real life comments from peers on anything they want."