Cisco Teams up with MTVu

From the article on ZDNet:

"Through a relationship with mtvU, MTV's 24-hour college network, Cisco unveiled Wednesday the mtvU "Digital Incubator" program, an annual contest that selects 10 student groups that will each get $25,000 in cash to fund projects aimed at developing content for broadband users.

"My biggest regret is that I haven't found the next Google of online content," said Dan Scheinman, senior vice president of corporate development for Cisco. "The media business is in a disruptive era and consumers are being empowered to create and share their own content. It's important for (Cisco) to see where the trends are going so we can build capabilities into our products to enable it."

Scheinman is convinced that corporate suits in Silicon Valley, Hollywood or New York won't likely be the ones to come up with the next big thing. Instead, innovation will come from students on university campuses, he said."

Yeah, my biggest regret is that this whole social network and and user generated video thing took off about 5 years too late.