Jeffrey Bewkes: TV on Demand

Time Warner COO, Jeffrey Bewkes wants to see all TV networks be on demand.

From the article:

"Maybe I have a dream. We should take all the networks...a day, a week...and put it on video on demand for free," Bewkes said at a panel discussion at the annual cable show sponsored by the National Cable and Telecommunications Association.

Bewkes' idea would be to put entire programming schedules on demand, rather than offer specific shows only. He said this would be an ideal model to give viewers what they want, when they want it.

Comcast Corp. Chief Operating Officer Stephen Burke agreed to the idea of a comprehensive video on demand service.

"There's no question in my mind that if every network did that, it would be the right thing for the network," Burke said. "If Time Warner starts, other people will look at it."