Thursday, April 27, 2006

Microsoft Massive and Sony

In-Game Advertising has another tidbit on the Microsoft Massive potential deal.

From the post:

"The notion that Sony might reject ads placed by Massive "is a possibility, but it may not in fact be the way things turn out," Mr. Miscoll said. He added that Sony or others, even if they compete with Microsoft, may not be able to resist accepting Massive's advertising because 'the economics of the Massive network to the video game publishers are very compelling.'"



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