Tuesday, May 16, 2006

Bolt Media Teen Poll

Bolt Media did an online survey of people age 16-34 about thier online and TV viewing habits.

From the press release:

"A vast majority - 85% - said they spend their free time surfing the Internet - compared to only 69% who say their free time was spent watching TV.

Bolt surveyed its members online between the ages of 16-34. Select findings included:

  • Only 25% of all polled could name the Big Four television networks. 1 out of every 3 people under 34 could not name ANY of these networks.
  • TV even falls slightly short of movie watching with 71% saying they spend their free time watching movies compared to 69% watching TV.
  • 4 in 10 16-34 year olds have created a music CD from an mp3 file in the last month.
  • 4% of 16-34 year olds have downloaded music from a free site in the last week, while 26% have paid to download music.
"TV audiences are declining because there are so many more new and creative ways to spend your time online. Viewers are shifting away from TV faster than the advertisers, but we certainly expect that trend to change as companies like Bolt, MySpace and YouTube become the place to create, collect and consume content," said Aaron Cohen, CEO of Bolt Media.

"People who grew up in the past 20 years are used to being part of the online media mix. Almost every milestone of their lives - ballet recitals, soccer practices, weddings, and birthday parties - has been videotaped, and they're used to being a part of the content. So it's not surprising that these same people would prefer to partake in the "Creation Generation" rather than turn on the television."

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