Lost Experience: Alternative Reality Gaming

Lost is getting into ARG in a big way. You could see them heading in that direction with the great use of web sites and blogs to push hints and theories along.

From the Lost Experience site:

"The LOST Experience takes LOST fans on an expansive, international easter egg hunt through websites, commercials, emails, phone numbers, and more, in search of pieces to a larger puzzle, a puzzle which, when solved, will enlighten LOST fans to some of the shows deepest mysteries!"

From the Sun-Sentinel:

"The show's executive producers, Damon Lindelof and Carlton Cuse, have created the Lost Experience, so assume it will be complex and addicting. But what is it exactly, and are those "other platforms" perhaps those gadgets we call cellphones and iPods?

"I'd have to kill you if I told you," joked Steve McPherson, ABC's president of prime-time entertainment. "It's an all-encompassing experience for the extremely dedicated fan who wants to extend their experience with the show beyond the weekly viewing. It's Internet, it's mythology, it's puzzle-solving and it's games. It's groundbreaking in that sense that it's never been done before, but it's hard to put it into a single sentence to describe it."

To find the new adventure, you must watch the show's entire Wednesday episode. TiVo and DVR users be warned: There are clues in the commercials as well.

"It's TiVo-proof," Benson said. "We will surprise the audience with where and how things are placed as far as clues and content and information. The whole experience is designed to dig deep and find lots of interesting stuff."