Monday, May 08, 2006

Unwired: Adult PSP with Ads

Its kind of a fact of the internet that often porn leads the way.

From AVN Online:

"Although not graphically on par with the games Sony licenses for the platform, UnWired’s games are nonetheless intriguing. What’s more interesting is that the games will allow for adult companies to place their brands within the games’ storylines.

“These games will be innovative in the sense that if the gamer plays online using the Wi-Fi capability of the machine, he will be able to see advertising on billboards, clips on a TV screen, read magazine articles, and see a different logo on a character’s T-shirt throughout the game,” says UnWired director David Penava. “He can automatically get directed into any predefined website through the game. These parts will be dynamically updated in the game itself while the user is playing.”

Further, UnWired plans to allow users to send personalized porn-themed multimedia greetings via the PSP to mobile phones while still playing the games.

“We’re talking technology convergence and viral marketing here,” Penava says."

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