Making Money with Blogs

So, everyone is talking about the article but I wanted to pull this for future reference.

From CNN Money:

"At the same time, advertisers - shunning old-line media in favor of the Web - are discovering the unique power of blogs. Blogs have become our guides to a content-saturated world. As such, their recommendations are highly valued by readers - which naturally has made advertisers take notice.

In recent months, big-name companies like Banana Republic and Coca-Cola (Charts) have for the first time run ad campaigns on blogs, in the belief that blog communities often consist of concentrated numbers of the passionate and influential people all marketers want to reach. Intel bought its first blog ad in March; now all its ads run on blogs as well as traditional outlets. Says Thom Campbell, head of media strategy for Intel (Charts), "The audience on blogs is the cream of the crop."