Tuesday, August 22, 2006

Yahoo Mobile Search Better than Google

MocoNews has a huge post about the new Yahoo mobile search.

From the post:

"In fact, a closer examination of Yahoo’s recent raft of mobile services and search deals, shows Yahoo is not only more focussed than Google, but potentially much better positioned.

Connect the dots and mobile search has come out of nowhere to be the centerpiece of operators’ content monetization strategies.

Put simply, there is also the growing concern in the industry that mobile search may degenerate into a showcase for advertising and other distractive content. The only way around this dilemma is to move full-speed towards personalization and personalized search."

BKI Media:

"Mobile operators need to push the search engine first and let technology ensure that consumers finally find what they are looking for. This will increase uptake. Once search engines deliver – then and only then – is it time to introduce paid advertising. Consumers at present are searching for services to find what “they” are looking for and NOT what advertisers “want” them to see."

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