Rivers Run Red SLTV

The Guardian has an article with a good bit of detail on the recently announced Second Life television project.

From the article:

"Rivers Run Red is partnering with 10 big content companies to provide material for TV channels on virtuallife.tv.

By the end of 2007, the company aims to have more than 100 specialist channels streaming a mix of branded content and original programming 24 hours a day.

User content will also be featured, picking up on the trend of "machinima", or virtual world film, as well as distributing music and video.

The channel will help users with the financial costs of hosting video, particularly as video blogging becomes more popular. Distribution will initially be capped at 400,000 units due to bandwidth costs.

At launch, the Second Life broadband TV service will be free, but pay-per-view channels may be introduced later, and advertising will not be based on traditional broadcast models."