More Second Life Advise for Businesses

Ian Schafer has some advice for businesses thinking about using Second Life as a platform.

From the post:

"Although entering Second Life as a brand or company is currently very PR friendly, I implore all who read this to pay close attention:

• Spend time in Second Life first.
• If your company enters Second Life, you are Wal-Mart.
• Give back to the community.
• Second Life's economy is currently thriving, it's as vulnerable as any other.
• Fools rush in.
• Work with the right partners.
• Read the Second Life blogs."