CBBC World
BBC:
"A virtual world which children can inhabit and interact with is being planned by the BBC.
CBBC, the channel for 7-12 year olds, said it would allow digitally literate children the access to characters and resources they had come to expect.
A spokesman said: "This kind of cross-platform broadcasting is becoming the norm for people who have been born into the digital world.
"It will give children a chance to move around a safe, secure world where they can not only interact with familiar characters but have an opportunity to make that world a more fascinating place with their own imaginations."
It is expected to go live in the summer with a full launch in the autumn to coincide with the CBBC relaunch.
BBC children's controller Richard Deverell said: "CBBC World is a good example of the way we need to go."
"A virtual world which children can inhabit and interact with is being planned by the BBC.
CBBC, the channel for 7-12 year olds, said it would allow digitally literate children the access to characters and resources they had come to expect.
A spokesman said: "This kind of cross-platform broadcasting is becoming the norm for people who have been born into the digital world.
"It will give children a chance to move around a safe, secure world where they can not only interact with familiar characters but have an opportunity to make that world a more fascinating place with their own imaginations."
It is expected to go live in the summer with a full launch in the autumn to coincide with the CBBC relaunch.
BBC children's controller Richard Deverell said: "CBBC World is a good example of the way we need to go."
Labels: BBC, CBBC World
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