The Warshaw Curve

Steve Bryant looks at Doug Warshaw's, CMO and co-founder of video-editing/sharing site Motionbox, Warshaw Curve.

Reel Pop:

"Now Doug doesn't say this explicitly in his blog, but I think another way to communicate his idea is to say:

• as the difficulty of viewing media decreases, the more likely we are to watch it.
• as the number of opportunities to watch media increases, the more likely we are to watch it."