Online Video Predictions 2007
Will Video for Food has a unique perspective on online video. He makes some '07 predictions.
- Online video and television collide then converge.
- Consolidation of online video sites will increase exponentially.
- Viral video creators will “cross over” to television.
- Many television shows will develop online manifestations.
- Consortiums will form for economies of scale.
- Select amateur video creators will begin to make a full-time living without “crossing over” to television.
- A major news story will break via live (or close to live) footage by “citizen journalists” holding cameras.
- Marketers will get smarter about how they gain consumer mindshare through online video.
- Real vs. fake will be a major 2007 theme.
- The “big boy” sites are going to start sharing advertising revenue with select creators.