John Battelle's 2007 Predictions
Lot's of 07 predictions flying around. Here is one of John's:
"4. Related to this, Google Video Ads will dissappoint until Q4 2007. Why? Because advertisers in video have all sorts of structural reasons to not want to work the way Google wants them to work. Until the Fall of 07, when these differences will be worked out, and Google will have a slam dunk quarter in a form of advertising outside of text ads for the first time in its history."
"4. Related to this, Google Video Ads will dissappoint until Q4 2007. Why? Because advertisers in video have all sorts of structural reasons to not want to work the way Google wants them to work. Until the Fall of 07, when these differences will be worked out, and Google will have a slam dunk quarter in a form of advertising outside of text ads for the first time in its history."
posted by daniel davenport at 9:51 AM
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