Second Life ROI

Ilya Vedrashko has a nice post up at the HHblog about ROI in Second Life.

From the post:

"Bret Treasure points out that traffic statistics for the branded islands such as Adidas’s are much lower than for resident-run in-world companies in spite of all the media buzz. The developers of these properties argue back that it is the buzz itself that’s most valuable for the respective brands and that the press coverage alone justifies the investment.

Here are some of the aspects of user behavior that are hard to study in the traditional web environment but that are perfectly observable in Second Life:

1. Socialization on both macro- and micro-levels
2. Interaction with 3-D objects
3. Consumption
4. Production"

Go read the article for the full descriptions.