Escaping the Pre-Roll

The Next Net has an interesting review of VideoEgg's strategy.

Commenting on the pre-roll, post-roll problem:

"And instead of getting caught up in the debate about pre-roll vs. post-roll Web video ads, VideoEgg has come up with a much more elegant solution. During a video, an unobtrusive banner or clickable text pops up along the bottom edge of the video window, which serves as an invitation to see an ad. If you click on it, the content switches to a Flash video or animation ad, and when you close it the video resumes where you left off. VidoeEgg claims that one ad for the Nintendo Wii that is running on Bebo and Hi5 videos is getting a 7 percent click-through rate, which is quite high."