Picture Production Company in Second Life

SLNN:

"The Picture Production Company announced a plan for a permanent in-world facility which will bring RL films to SL residents. This entails the purchase of an entire 256-square meter island sim and the construction of a dramatic new building where the company can provide exclusive streaming content to Second Life residents as well as other film-related products. The building is expected to be ready in March 2007.

“We aim to create an exciting home from home in Second Life for film lovers from around the world," PPC's Head of Interactive Marketing, Dannyboy Lightfoot, says. "It will allow PPC’s clients to engage this ever growing, key audience using the ground-breaking viral and experiential marketing tools that only Second Life has to offer.”

In an exclusive interview with SLNN, Lightfoot and architect Liam Kanno of V3 gave further details of their vision. In Lightfoot's words, "We want to build a community in SL of movie-lovers….we'll bring that community whatever it demands - freebies and competitions, content, Q&As, as well as exclusive opportunities to get more involved in the film industry. " PPC sees Second Life as a good opportunity to advertise new films."