EA: $5M in In-Game Advertising over the Holiday Season

The folks at the Emerging Media Lab point to a WSJ (subscription only) article about EA and In-Game advertising. Spokesperson Jeff Brown talks about the potential holiday revenue.

From the post:

"Based off what Brown is saying, EA expects to pull somewhere between $4 million and $5 million in advertising revenue from placements within its “Need for Speed: Carbon” racing game. Just under half of that revenue is expected to come from dynamic advertising placements powered by recently-Microsoft-acquired Massive Interactive.

While video game prices have been increasing, they haven’t matched pace with production costs, so advertising revenue, especially if it’s going to account for nearly half the cost of producing a game, is a really attractive prospect for a lot of developers."